YouTube analytics basics

You can use analytics to better understand your video and channel performance with key metrics and reports in YouTube Studio.Note: Some data, such as geography, traffic sources, or gender, may be limited. Learn more about limited data in YouTube Analytics.

Get to YouTube analytics

  1. Sign in to YouTube Studio.
  2. From the left carte du jour, select Analytics.

Y'all can also view various reports at the video level:

  1. Sign in to YouTube Studio.
  2. From the left carte du jour, select Content.
  3. Betoken to your video and select Analytics . Yous can also view your latest video performance from the channel dashboard. Click a video title or thumbnail.

Note: You can click Run across MORE or ADVANCED Fashion to view an expanded analytics report to get specific data, compare performance, and export data.

Within YouTube analytics, you lot'll see different tabs that help yous understand your data.Notation: Some reports may not be available on mobile devices.

Overview

The Overview tab shows you a summary of how your channel and videos are performing. The fundamental metrics card shows your views, watch time, subscribers, and estimated acquirement (If you're in the YouTube Partner Program).Note: Y'all may run into personalized overview reports that show comparisons to your typical performance. These insights will explain why your views may exist higher or lower than usual.

In this tab you'll also see reports for:

  • Typical performance: At the aqueduct level, it'due south a comparing of your aqueduct'southward typical performance. At the video level, it's a comparing of your video's typical functioning.
  • Summit videos: Your recent videos ranked by views.
  • Realtime: Your functioning over the last 48 hours or 60 minutes.
  • Latest videos: Your performance from your 10 latest videos.
  • Stories: Your operation over the concluding vii days from your latest Stories.

*At the video level, you'll run across central moments for audition memory and your Realtime report.

Reach

In this tab you'll likewise see reports for:

  • Traffic source types: How viewers establish your content.
  • External: Traffic from websites and apps that embed or link to videos from your channel.
  • Suggested videos: Traffic from suggestions that appear next to or after other videos and from links in video descriptions.These videos could be your own videos or someone else'south.
  • Impressions and how they led to lookout time: how many times your video's thumbnails were shown to viewers on YouTube (Impressions), how oft those thumbnails resulted in a view (Click-through charge per unit), and how those views ultimately led to watch fourth dimension.
  • Playlists: Traffic from the most-watched playlists that include your videos.
  • YouTube search: Traffic from search terms that brought viewers to your content.

Engagement

The Date tab gives yous a summary of how long your audience is watching your videos. The key metrics card shows your scout time and average view elapsing.

In this tab you'll also see reports for:

  • Top videos: Videos with the most watch fourth dimension over the concluding 28 days.
  • Summit playlists: Playlists with the most picket time over the terminal 28 days.
  • Pinnacle videos past end screen: Your channel's most effective end screens over the last 28 days.
  • Meridian end screen chemical element types: Your aqueduct's most constructive stop screen chemical element types over the last 28 days.
  • Top posts: Your top Community posts over the last 28 days.

*At the video level, you lot'll see reports for audience retention, likes (vs. dislikes), and stop screen element click rate.

Audition

In this tab y'all'll as well see reports for:

  • Videos growing your audience: Your audience'southward online action across your aqueduct. Data is based on your new viewers across all devices in the last 90 days.
  • When your viewers are on YouTube: Your audience'southward online activity across your aqueduct and all of YouTube. Data is based on your viewers across all devices in the last 28 days.
  • Subscriber bong notifications: How many of your subscribers become all notifications from your channel. The tab too shows and how many can actually get those notifications, based on their YouTube and device settings.
  • Spotter fourth dimension from subscribers: Your audition's watch time divided between non-subscribers and subscribers.
  • Age and gender: Your audience past age and gender. Information is based on signed in viewers beyond all devices.
  • Other channels your audition watches: Your audience'south online action across other channels on YouTube. Data is based on your viewers across all devices in the terminal 28 days.
  • Other videos your audience watched: Your audience'southward online activity outside of your channel. Data is based on your viewers across all devices in the last 7 days.
  • Tiptop geographies: Your audience by geography. Data is based on IP accost.
  • Top subtitle/CC languages: Your audition by subtitled language. Data is based on employ of subtitles/CC.

*At the video level, you'll run across reports for watch time from subscribers, elevation geographies, superlative subtitle/CC languages, and age and gender.

Revenue

In this tab you'll also run across reports for:

  • Monthly estimated revenue: How much your channel has earned in the last half dozen months. For ongoing months and months without finalized payments, revenue is estimated and subject to modify.
  • Acquirement sources: How you're making money with YouTube.
  • Transaction acquirement: Estimated internet revenue from transactions, such every bit paid content and Super Chat. The gauge includes deducted partner charged refunds for the selected date range and area.
  • Superlative-earning videos: Videos with the highest estimated acquirement for the time period.
  • Ad types: The format of the advert and its buying platform. This breakup is only available for YouTube ad revenue and impression-based metrics.

*At the video level, you'll see reports for revenue sources, transaction revenue, and advertizing types.

Enquiry

The Research tab gives you a summary of what your audience and viewers across YouTube are searching for.

In this tab you'll besides run into reports for:

  • Searches across YouTube: The top search topics you lot explored and book made by your audience and viewers across YouTube over the last 28 days.
  • Your viewer's searches: The search terms and book your audience and viewers of similar channels are searching on YouTube over the final 28 days.

Watch how to utilize analytics

Check out the post-obit video from the YouTube Creators channel on YouTube Analytics basics.

Analytics in YouTube Studio

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